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Big Data

Streaming data includes a variety of data, such as log files generated by customers using your mobile or web applications, online shopping data, in-game player activity, social networking site information, financial trading floors, or geospatial services, as well as telemetry data from connected devices or instruments in your data center.
When executives hear the term "big data", they naturally think of an amazing amount of available data. This data comes from e-commerce and omni channel marketing, or from connected devices on the Internet of Things, or from applications that generate more detailed information about trading activities.